Since launching KB Creative AU I have wanted to partner with a charity. Our tagline is “Recruitment Marketing With Heart” and I wanted something that aligned with the “heart” piece.
I have never been able to land on anything that felt right, and the importance of having meaning and a purpose to this was crucial to me. Last night I decided ‘with heart’ would be from MY heart, not something that just sounded aligned.
So, very personal story incoming, but it's incredibly relevant to my ‘why’...
In 2014, I was diagnosed with an extremely large ovarian tumour, which by the time it was removed 3 months later was 24cm. It grew incredibly fast (7cm in one week at one point!), I looked pregnant. I was having CA125 blood tests every week for two months to check my tumour markers - which were elevated. I sat with so many doctors who said they couldn’t tell me if it was cancer or not until they had removed it, and had discussions about what I wanted to do if it was cancer. I had two laparotomies (the same as a c-section) each with 5 days in hospital and 8 weeks recovery, I suffered a lot of internal adhesions and lost an ovary on the second surgery. It was so intensely scary, and I was so angry every time I was told I was brave – I didn't have a choice... I was certainly not brave.
I was so fortunate that whilst it was incredibly big, (with lots of long medical words attached to its name!), it was benign. However, the scars both emotionally and physically never left, and I will never forget the countless women I saw leaving the rooms I was about to go into, who were not given the same news as I was. So, with all that being said, I have landed on a charity partner that aligns with MY heart.
From today onwards for every new continual care client we partner with, KB Creative will be donating to Ovarian Cancer Australia. In Australia, the overall five-year survival rate for women diagnosed with ovarian cancer is 46%, making it the deadliest women's cancer. Early detection and support are crucial to improving outcomes, and whilst I was lucky, I’ll never forget the times I thought I wouldn’t be...
For for every individual facing this, this is my way of standing with you... from my heart to yours.
With heart,
Bec 🧡
Comments