In the fiercely competitive world of recruitment, it's no secret that marketing plays a vital role in helping agencies get ahead.
Back when our founder Rebecca embraced full-time recruitment marketing seven years ago, very few were doing anything more than posting text on LinkedIn, and having an in-house marketing team was an alien concept. Fast forward to today and you'd be hard pressed to find an agency without one...
The evolution since then is impressive. Agencies need to create engaging, valuable, and informative content, that captures the hearts of not only top talent, but client partners, communities, and potential employees too... it's a tough gig!
Standing out from the pack has never been more important.
But here's a little secret: You don't need a full-time marketing hire on your payroll to achieve it.
If you're considering hiring a marketer, you're in the right place. In this post, we'll explore the pros and cons of hiring in-house versus partnering with an agency, so you can make the right choice for your business.
Let's start with in-house:
Having an in-house marketing team has great advantages, the dedicated attention and exclusive focus on your agency's marketing efforts can be invaluable. With an in-house marketing professional, you have someone who lives and breathes your specific needs; they know your brand inside out and what makes it tick, and having them on-site allows for easy access to expertise. Whether it's responding to marketing requirements, jumping on opportunities, or addressing challenges, having an in-house expert ensures a personalised and immediate approach to your marketing endeavours.
This route isn't the immediate choice for everyone, as there isn't always headcount or budget available to make such a significant investment. Employing a full-time marketing professional entails obvious financial commitments such as salary, software, benefits and training, and sometimes even a visa. There may be fluctuating demands for marketing and creative that don't warrant the cost of a full-time professional. Not to mention the time and resource constraints of managing an additional employee, particularly when that is outside of your own traditional skill set.
Unlocking the Benefits of a Recruitment Marketing Agency:
Flexibility and Cost Efficiency: Working with an agency allows you to customise your marketing services based on your budget and needs. Unlike a full-time marketing hire, you 'pay as you go' for as much or as little as you need from as little as a few hours a week.
Expertise: Working with an agency gives you access to very experienced people at a fraction of the price of a full-time junior hire.
Scalability and Resource Optimisation: An agency can adapt to the changing demands of your agency. Whether you require a few hours of support per week or just assistance during peak periods, an agency can scale their services accordingly, ensuring resource optimisation and cost-effectiveness.
Access to Cutting-Edge Tools and Strategies: Recruitment marketing agencies stay abreast of the latest marketing trends, tools, and strategies. By partnering with an agency, you gain access to their industry knowledge and benefit from their expertise in implementing innovative techniques and leveraging technology to drive results.
So what's the tea?
Both solutions excel in their respective environments... and we speak from experience, we've done both! Discovering what suits you and your business best is key, and it's up to each agency to determine what's best when considering their approach to marketing.
For those interested in exploring the agency route, KB Creative offer a cost-effective solution that packs a powerful punch, and when it comes to recruitment marketing, we've got your back. We have over 15 years experience in the recruitment industry, both locally and internationally. We're ex-recruitment consultants turned marketers with seven years of proven track record success in recruitment marketing. We've worked for prominent well-known recruitment brands right here in Sydney, and we think we're pretty nice to work with too...
If you'd like to hear more about how we can help, we'd love to hear from you Get in touch.
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