In the digital era, where attention spans are shrinking and content is king, video has emerged as a dominant force in capturing the interest of audiences.
With a whopping 91% of consumers saying they want to see more video online, and 93% saying they’ve landed a new customer thanks to a video on social media*, leveraging video content can be a game-changer.
In this post, we will explore the importance of it and leave you wondering why you aren't already doing it... So grab a cuppa and let's get stuck in:
Enhanced Engagement and Attention:
Video content is inherently captivating and has the ability to grab audience attention far more effectively than text-based posts. As many as two-thirds of consumers (66%) say they pay the most attention to short-form videos. With a dynamic combination of visuals, audio, and storytelling, you can grab your audience far more quickly, encouraging them to stop scrolling and invest time in watching and listening to YOU. This means you're effectively communicating your message, capturing the interest of clients and candidates, boosting engagement and increasing the chances of conversion.
Personalised Connection:
Ever wonder why that picture of you and your son at the weekend, or the family dog always gets the most engagement? The answer is easy, people connect with people. They love that you're relatable and video content allows you to share a more personal connection with your audience. Instead of static job posts or text-based updates, you speaking directly creates human connection. It enables your community to hear that spark in your voice and see the smile on your face. It allows your passion and personality to shine through with your approachability and knowledge. All of these in turn foster trust and build rapport...and far faster than a graphic.
Demonstrating Expertise and Thought Leadership:
Video content provides an excellent opportunity for you to showcase your expertise and position yourself as a thought leader in your field. By creating videos you're creating eye-catching content, which conveys complex information in a concise and easily digestible manner. Rather than relying on lengthy job descriptions, you can use videos to highlight key aspects of a role, share success stories of previous hires, or provide insights into industry trends. By doing so, you engage your audience and ensure that your message is conveyed clearly and effectively.
And Finally (The Best Bit)...Nobody Else is Doing It:
A lot of people are hesitant to embrace video content... really, A LOT. Just ask around, right now in your office 90% of your team wouldn't say yes. It's totally understandable as it can be daunting, and many are wary of stepping outside their comfort zones. However, as they say Fortune favours the bold. By being willing to try something new, you have the opportunity to gain the competitive edge.
Did you know that the power of video marketing is actually felt throughout the entire buyer’s journey. A study by Wyzowl shows that most people (96% of them, to be exact) turn to videos to learn more about a particular product and/or service.
In other words, when others hesitate to use video, it creates a void that you can fill. By being one of the few in your industry who utilises this, you have the opportunity to form a deeper connection with your target audience, establish yourself as a thought leader in your field, effectively engage your audience, and differentiate yourself.
All ahead of the pack.
If you want to discuss how to get the best out of your video content get in touch.
*Sources. Wyzowl 2023
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